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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) PDF




: Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)

ISBN : #0230355137 | Date : 2012-10-30

Description :

PDF-537d1 | Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development…. Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)


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Creating Delivering Value Marketing Developments PDF 047551401

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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Future Competition Co Creating Unique Customers PDF 462141092

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The Future of Competition: Co-Creating Unique Value With Customers PDF




by C. K. Prahalad : The Future of Competition: Co-Creating Unique Value With Customers

ISBN : #1578519535 | Date : 2004-02-18

Description :

PDF-ecf8b | In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can’t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a conse… The Future of Competition: Co-Creating Unique Value With Customers


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[Pub.72XBp] The Future of Competition: Co-Creating Unique Value With Customers PDF | by C. K. Prahalad


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Internet Retailing Ruiliang Yan PDF B7879e5a0

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Internet Retailing PDF




by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

Description :

PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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Mindful Marketer Present Profitable Data Driven PDF 5e29ba2cc

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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF




by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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Content Marketing Zielgruppe Anziehen GeschA4ftsbeziehungen PDF A0dbea671

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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition) PDF




by Stephan Heinrich : Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)

ISBN : #365813898X | Date : 2016-10-29

Description :

PDF-d6485 | Dieses Buch erklärt ganz grundlegend, leicht verständlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstständige und mittelständische Unternehmen können dieses mächtige Vermarktungswerkzeug zielführend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist ei… Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)


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MIGHTY MARKETER Guide Making Freelancer PDF 3615002db

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THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer PDF




by Lori De Milto : THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer

ISBN : #1634900537 | Date : 2015-01-01

Description :

PDF-c0bd8 | The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more…. THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer


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Identifying Hidden Needs Creating Breakthrough PDF 15048b7a0

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Identifying Hidden Needs: Creating Breakthrough Products PDF




by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

Description :

PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF




by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) by by Willy Schneider

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Advances National Brand Private Marketing PDF 61320e3c1

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) PDF




: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

ISBN : #3319597000 | Date : 2017-07-21

Description :

PDF-25510 | This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, t… Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)


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